Through founder Pitch Johnson, and his family, Asset Management has always followed a simple philosophy: Give back to the community. "I don't think of it as charity," says Pitch. "It's for the community I grew up in."
Pitch and the foundation devote substantial resources and assets to a wide variety of educational, cultural and community institutions. Broadly speaking, they support youth development and educational programs, the arts, economic development, higher education and entrepreneurial training programs.
As in its business interests, the company's philanthropic activities are human in approach. "We're investing in people, not just programs," explains Community Affairs Manager Tarah Evans.
Pitch Johnson and his wife, Cathie, are major donors to a number of organizations throughout the Bay Area and beyond. Among them are: the BUILD Program of East Palo Alto, Collective Roots, East Palo Alto Youth Court, Girls for a Change, the Boys & Girls Club of the Peninsula, the Tech Museum of Innovation, the Monterey Bay Aquarium and the San Francisco Opera.
